'My Wiki' (where as creatives' you would get a wide range of inspiring support information). In this age and time of our fast growing industry, competition has been a gain and more of a pain in the a*s.
Therefore we as up-coming (and also made) artists are forced to work and strive harder than we did a minute ago, cos someone else has just completed his reality that is still our dream.
Well, I am willing to share innovative ideas I have gained through formal and informal studies of the industry. Every week, covering one topic after the other on how we can help ourselves as artists, especially if we can't afford the creative products we intend to burst out as the internet have given us (cheap) power worth millions five years ago.
Freebies yea! And did you ask what I stand to gain from giving you these valuable infos for free? I guess you know who I am now :)
Now lets get down to today's wiki focusing on 'Digital Accessibility'. I will be drawing from a resource training with Jonathan Hassell (Director, Hassell Inclusion) at Media Trust, where we will see how to implement accessibility across our digital communications.
It isn't just a form of billboard that would possible be ignored at every sight.
It’s about working to ensure your website, intranet, widget, workplace application, mobile site, mobile app, or IPTV app is able to be used by as many people in music, film, art, fashion or any type of creative audiences as possible.
It’s about recognising that no product is ever going to be usable to all users, and finding a reasonable, justifiable way of balancing the resource costs of inclusion against the benefits. And it’s about letting your users know when you’ve not been able to fully support their needs.
Fundamentally, it’s about understanding the challenges of inclusion, and solving them in creative ways, to gain a bigger audience so your product is more successful. To simplify the big inclusion grammar, 'make any of your on line product have a justifiable goal'. No matter how small, no matter how simple or useless you think it might be it should, have a measurable value its adding to you. And trust me, facebook, twitter, youtube or even photo bucket is not a while-away-time tool for we artists.
While the pirates try to take over our products within Africa, we have the power to control it internationally. As you can't compare the 6,840,507,000 world population to Africa's 1,022,234,000 in terms of market accessibility, and the good news is that its free!
- Be motivated by the benefits of inclusion: increased reach, minimised complaints & legal risk, CSR.
- Appoint someone in your organisation (friend, brother, sister) to be ultimately responsible for it and champion it.
- Ensure that the person directly responsible (could be you) know how the direct functionality and impact of the sites on the creative products you create and are trained and empowered to make justifiable decisions and document them. Even youtube has an incredible back end far above your imagination.
- Don’t just do accessibility on projects, identify all your business-as-usual processes that could impact on the inclusion of your products and ensure they uphold it.
- Ensure you are clear on the purpose of the product and its target audiences.
- Do the best real-world user-research you can at the start of projects to help good decision making.
- Where users’ needs diverge, feel free to use product variations and personalisation to help them.
- Follow the best-practise technical, design and authoring guidelines for the platform you are developing on.
- User-test your products iteratively during their production, testing for usability with non-disabled and disabled participants together, to the level your budget will allow.
I hope I am a little helpful today, as I know I should have expanded more on this if time permitted...As a result of bulk requests I have been receiving on help on how to build a blog and its essence to better our creative products, next week I will be sharing how and Ten Blogging Tips. Till then...